Location based SMS is coming to the UK with O2 signing a deal to deliver Starbucks offers via SMS to anyone opted in and within a certain location to a Starbucks.
Retailers can now set up a GeoFence around their outlet that acts like an invisible field. Shoppers who have opted in to receive location based offers via SMS will trigger a response when they move in or out of the perimeter that has been set. Successful tests have been carried out in the US with big brands like North Face texting customers special offers and product information.
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